Tuesday, May 21, 2013

This Just In…

The Golden Record…Young Floral Designer breaks RHS Chelsea Flower Show records.

Today Floral Designer Joseph Massie has broken RHS Chelsea Flower Show records in winning his fifth consecutive gold medal in the RHS Chelsea Young Florist of the Year competition.  Joseph Massie is the youngest designer to ever win five consecutive Chelsea gold medals at the world famous flower show.  This latest Gold marks, not only, Massie’s fifth Chelsea award but also his tenth national win.

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Joseph’s fifth award winning appearance at the competition has coincided with the 100 year celebration of the RHS Chelsea Flower Show.  Massie and the other competitors have created ‘An Eternal Ring’ to represent the 100 year history of the prestigious flower show.  Joe’s design has been created using a contemporary, gold mirrored Perspex framework, which was chosen for its reflective qualities intended to reflect looking back upon the 100 year history of the RHS Chelsea Flower Show.  The design featured exotic Vanda orchids, miniature oranges and a sensational selection of golden hued blooms. 

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This was Joseph’s final chance to compete in the Young Florist of the Year category and he is delighted to be bowing out with another gold. Massie said of the win:

“I am so unbelievably thankful and grateful for this fifth gold.  It is more than I ever believed I would possibly achieve and I feel so humbled by everyone’s support.”

Having dominated the competition world for five years, Massie is now focusing his attentions on the business world.  Earlier this year Joseph founded Joseph Massie Creative, a unique design and life style brand with a focus on the innovative use of fresh flowers, plants and botanical materials. This followed a tenure in New York City as Artist in Residence with a world renowned Event Design Company.  Joseph Massie Creative has already been commissioned to produce innovative and impressive designs for a range of campaigns and projects including Asda’s 2013 Valentine’s Day floral campaign.

Having set the standards so high, Joseph has already experienced a golden era, the colour of his future is yet to be determined but looks set to be bright.

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About Joseph Massie:

Joseph Massie (25) is one of the UK's most original, young floral designers. Joe began working with flowers as a career aged 13 and based in his hometown of Liverpool, Joe began competing in floristry competitions from 16 years old.

He has won several prestigious awards, including four RHS Chelsea Gold Medals, and four Best in Shows consecutively since 2009. With 10 National Championship Gold’s under his belt and currently ranked 2nd in the European Youth Finals (Eurofleurs), and 3rd in the World Youth Finals (Worldskills), Joe has worked and trained in over 10 countries; competing, teaching and demonstrating his unique aesthetic in botanical art.

Awards won by Massie:

·       RHS Chelsea Gold Medals and Best in Show x 4 (2009/2010/2011/2012)

·        BFA Young Florist of the Year (2007/2009)

·       2nd Place - European Youth Finals (Eurofleurs 2010)

·       3rd Place - WorldSkills Floristry Finals (2009)

·       Interflora Florist of the Future

·       WorldSkills UK Floristry Champion

·       Rosie Hughes Designer Award

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Congratulations, Joseph!

1 comment:

oma said...

wow...gorgeous ...it reminds me of the work of Francoise Weeks & her bouquets in wire nests that she has been doing for years :)